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The gaming and esports marketplace

Our platform provides access to marketing opportunities in the esports and gaming industry across Asia Pacific and Latin America.

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What we do

Our technology connects brands with the gaming industry

The yup.gg marketplace make it easy for brands to identify and access gaming and esports marketing opportunities, and helps publishers, teams and creators to manage and monetize their inventory more effectively.



See how yup.gg can benefit you

I am a …

Brand Agency Creator Publisher Team Other

Benefits for brands

Navigate the gaming ecosystem
We organise and simplify the gaming and esports landscape so it’s easy to understand.

Access new marketing opportunities
Use our platform to find existing marketing opportunities or commission new campaigns.

Transact with ease and confidence
We verify every user on yup.gg to create a trustworthy and secure environment.

Manage and measure your marketing efforts
Track the performance of your gaming and esports marketing portfolio all in one place.

What you can access

Access your audience through creators, teams, events, publishers and more

We organise and categorise every opportunity in the gaming ecosystem based on the audience they reach and the value they deliver for brands, so you can focus your marketing efforts on the people you want to reach the most.

Do you want to learn more?

Contact us

Discover and hire creators


Research gaming audiences


Sponsor pro teams and events


Launch grassroots campaigns


Transact with confidence

Transact campaigns and conduct research within a secure and trusted environment

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Verified users

We verify all users before they are allowed to transact in our marketplace.

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Escrow and task approval

We handle escrow and release the funds only when the tasks are approved in the platform.

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Localized payments

We handle payments so you don’t have to.  Pay through the platform and we automate the payments.

Measuring success

Manage and measure your activity all in one place

Use yup.gg for end to end management, from briefing campaigns to tracking the performance of your entire gaming marketing portfolio.



Meet the yup.gg team

Our experienced team is here to help you

Co-founder / CEO

Raiford C Cockfield III

Rai is a passionate cultivator of international communities in APAC for more than 10 years. He was former Head of APAC for Twitch and previously lead Cross Border Trade for eBay.

Email:[email protected]

Co-founder / CFO

Nicholas Khoo

Nicholas has over 15 years running esports teams and organizations, including social media for pro basketball and CBS Interactive. He also headed an APJ ecommerce division for Visa and was the former SVP-APAC for a global kids digital media network.

Email:[email protected]

Co-founder / CTO

Tim Zhu

Tim is the technical co-founder making sure the platform and widgets work. Prior to yup.gg, Tim founded a private data platform, an education company working with cognitive scientists, and headed up the Supply Chain Engineering and Quality team for a $1billion business unit transition at Applied Materials.

Tim resides in San Francisco and he is still in search of a gamer tag.

Email:[email protected]

Chief Commercial Officer

David Webster

David is our CCO. As the former Managing Director and Chief Growth Officer of BBH Asia Pacific, David has worked with some of the world’s biggest brands delivering campaigns for every market across Asia as well as leading high profile global accounts. If you want to understand the opportunities for brands to reach their customers through gaming and esports, David is the person to speak to.

Email:[email protected]

Chief Experience Officer

Tim Lindley

Tim is our CXO. He keeps us focused on our users’ needs and helps our brand partners create the most value for their customers. Tim is a digital marketer by trade and has held leadership positions at Red Bull, Sony Music and BBH, most recently as APAC Head of Communications, Digital and Content at Red Bull, before joining the creative agency BBH to lead their global content business.

Email:[email protected]

EVP of Latam

Christian Borneman

Christian is a passionate cultivator of gaming and gaming related communities in LATAM over the past 10 years. Prior to yup.gg, he was former Head of LATAM for Twitch and the director of international business development at UOL BoaCompra, where he grew their games payment brand to 80% total market share.

Email:[email protected]

Get in touch

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